“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.

The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.

Wireframes (IA)

• Authored the information architecture, wireframes & tech specs for the Droga5 redesign.
• The site provides detailed consumer product information, e-commerce functionality, exclusive video content, behind-the-scenes player blogs, in addition to customizable voicemails & text messages automatically configured to a subscriber’s phone.

Links

http://www.adidasbasketball.com

Screenshots