JIC.org is the online home of Jewelry Information Center (JIC), the consumer education arm of Jewelers of America, which is the national trade association for businesses serving the fine jewelry retail marketplace.

Founded in 1946, Jewelry Information Center is considered to be the objective authority on fine jewelry and watches. JIC.org provides consumers with information about fine jewelry, savvy shopping tips, care and cleaning information, jewelry history and fashion trends.

Wireframes (IA)

• Authored the information architecture, wireframes & tech specs for the Siite redesign.
• The site provides detailed consumer product information, exclusive video content, interactive gift guides, interactive buyer’s guides, fine jewelry design trends, social media & user-generated content (i.e. engagement stories).
• Improved overall site functionality & navigation elements during development to enhance usability.
• Worked with Siite Interactive web designers & developers to rebuild content management system (CMS) and improve overall “look & feel” of the redesigned site.

Links

http://www.jic.org

Screenshots