I have over 10+ years of experience in creating software & marketing campaigns for various industries which include: Consumer Products, Pro Sports, Retail Goods, Banking & Finance, Health Care, Education, Media, Entertainment, Publishing & Technology.
These days I can be found applying my expertise to strategic concepts, user stories, wireframes and/or technical documentation deliverables for a wide variety of web sites, cloud-based software systems, mobile apps, eCommerce sites, (CMS) content management systems or various ‘integrated marketing’ campaigns.
Above all, I am highly passionate about playing an active role in finding a better solution. Understanding users and acknowledging their needs, desires & frustrations is a vital key to improving functionality, ease of use and enjoyment.