CLIENT: Droga 5
YEAR: 2009
SERVICES: IA/UX Design
INDUSTRY: Consumer Products
Project Details
“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.
The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.
IA/UX Design
The site provides detailed consumer product information, e-commerce functionality, exclusive video content, behind-the-scenes player blogs, in addition to customizable voicemails & text messages automatically configured to a subscriber’s phone.
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