Peter Van MillerWelcome to the online portfolio of
Peter Van Miller. The external websites and/or 3rd-party software linked to this site were specifically created for previous clients & employers; for whom I have created various artifacts that have been used to develop the applications / products referenced herein.

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Men's Basketball

Home / Web / Adidas Basketball
CLIENT: Droga 5
YEAR: 2009
INDUSTRY: Consumer Products
PREVIEW: Visit Site 

Project Details

“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.

The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.

IA/UX Design

The site provides detailed consumer product information, e-commerce functionality, exclusive video content, behind-the-scenes player blogs, in addition to customizable voicemails & text messages automatically configured to a subscriber’s phone.

  • Authored site architecture, wireframes & tech specs.