“Basketball is a Brotherhood” aptly summarizes the team culture of basketball. It was also the key concept for the re-design of Adidas Basketball web site; the central hub of high-quality apparel, endorsed by top athletes who embody sportsmanship, professionalism, and the competitive spirit.
The strategic focus pairs Adidas’ world-class footwear & athletic gear, with elite NBA athletes in an effort to increase brand recognition, while providing content that is easily accessed on multiple devices, platforms and social networks.