No two Ferrari vehicles are the same. Each one is unique. Every customer has the luxury of customizing and tailoring their new purchase, from unique paint colors to the materials that cover the seats and interior, as well as many other personalized details on each car.
The purpose of this Prototype was to a provide some creative ideation for a very responsive and flexible ‘customization application’ that could be easily integrated with their existing technology & manufacturing infrastructure.
The mobile app itself would look to keep New Ferrari buyers highly engaged after buying their vehicle, to help ensure that each & every Ferrari owner has a completely ‘unique masterpiece’.