Peter Van Miller

Eagle One

"Never A Dull Moment" Contest Website

Home / Web / Eagle One

AGENCY: Group DI

CLIENT: Eagle One

SERVICES: IA/UX Design

INDUSTRY: Automotive

YEAR: 2007

CATEGORIES:

Project Mgmt, UX Design, Web

The Project

For more than two decades, Eagle One has been a leader in the development and manufacture of premium automotive appearance care products. The company enjoys a reputation for quality and innovation, especially amongst the most demanding ‘car enthusiasts’.

The E1 NADM Contest social media web site provided online contestants with the ability to upload a photo of their car along with a (200 words or less) summary of why there’s ‘Never a Dull Moment’ in their ride.

Contest winners were awarded:

A 6-month supply of premium Eagle One Car Care Products.
Plus a 4-day trip (for 2) to Las Vegas for the 2006 Annual SIMA Car Show.
At the SIMA event Valvoline Spokesman – RJ de Vera – provided the winner with an exclusive custom upgrade to their entry vehicle.

Awards

The Web Marketing Association is made up of Internet marketing, online advertising, public relations, and web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.

Eagle One, part of the Valvoline family of brands, is a marketer of a broad line of premium car-care products. The award was given in the Consumer Goods category for Outstanding Achievement in Website Development.

Winner of Web Marketing Association’s 2006:

Automobile Standard of Excellence Award
Best of Industry Award

My UX/UI Design Tasks

Authored technical documentation.
Low-Fidelity Sketches & UI Mockups.
High-Fidelity Wireframes & UI Designs.
Project Manager for the development of the Contest microsite.
Customized Promotional Contest/Sweepstakes rules to increase site registration, traffic & retention numbers.