AGENCY: AOL Music
CLIENT: AOL Live 8 Concert
SERVICES: Project Mgmt
INDUSTRY: Technology
The Project
On Saturday, July 2, 2005 performances by over 150+ bands and 1200+ music artists in 10 different cities were broadcast on 182 television networks and 2,000 radio networks around the globe to try to help end poverty in Africa.
Live 8 was a string of benefit concerts that took place in the G8 states and South Africa. They were timed to precede the G8 Conference and Summit held at the Gleneagles Hotel in Auchterarder, Scotland from July 6-8, 2005. This event also coincided with the 20th anniversary of the original “Live Aid” Concert, organized by Bob Geldof.
The purpose of the Live 8 petition, the Global Call for Action Against Poverty, and the musical performances was to pressure world leaders to drop the debt of the world’s poorest nations, increase and improve aid, and negotiate fair trade rules in the interest of poorer countries.
The User Experience
America Online (AOL) was the ISP that broadcasted the 10 free concerts on AOL.com for free. The user experience involved the creation of a Live Broadcast HUB site, where site visitors could access any of the 10 simultaneous ‘live feeds’ of each Live 8 venue location. Concert attendees also partook in the streaming video experience. Will Smith opening up Live 8 in Philadelphia was streamed in real-time around the world as he introduced each city – highlighting just how global Live 8 truly was.
With a click of the mouse, AOL visitors could jump from a video feed of the London concert to a feed from Philadelphia, Paris, or Japan. The performances were shown in their entirety. AOL programming executives claimed that 160,000 people were simultaneously viewing the video streams at any given time and that more than 5 million people sampled the video at some point during the day.
Additionally, during the downtime, while artists set up their gear, performances from other Live 8 venues were played on giant video screens. London was treated to Bon Jovi rocking Philadelphia, while those in Philly watched Coldplay perform in London.
At the conclusion, AOL kept the Live 8 Hub Site active and allowed free access to all of the On-Demand videos for an additional 6 weeks after the Live concerts had been performed.
In the week following the event, AOL had served over 25 million on-demand replays of the Live 8 concert performances, which site visitors could individually select, based on artist and city in multiple video formats. (In comparison, AOL usually served 1 million plays of its concerts each week.)
The Live 8 Concert Performances were held at the following venues:
The Hyde Park Live 8 concert was hosted by Peter Kay and had over 25 performers including U2, Sting, Coldplay, Dido, Paul McCartney, Pink Floyd, R.E.M., Annie Lennox, Scissor Sisters, Robbie William, Mariah Carey, Pink Floyd, Madonna, Snoop Dogg, The Killers, Joss Stone, The Who, Paul McCartney and Elton John.
Peter Gabriel, Angelina Jolie and Johnny Kalsi hosed. Coco Mbassi, Mariza and Ayub Ogada were some of the acts that performed in the Eden Project ‘Africa Calling’ concert.
Peter Gabriel, Angelina Jolie and Johnny Kalsi hosed. Coco Mbassi, Mariza and Ayub Ogada were some of the acts that performed in the Eden Project ‘Africa Calling’ concert.
Over 20 artists including Deep Purple, Celine Dion, Jet, DMC (of Run-DMC) performed with Elliot Easton of The Cars, and Joey Kramer and Tom Hamilton of Aerosmith. The Tragically Hip played a set, just before Neil Young finished off the Live 8 performances in Barrie.
Phill Collins, Green Day, Die Toten Hosen, Wir sind Helden, Söhne Mannheims, Katherine Jenkins, BAP, Audioslave, and A-ha as well as many other artists performed.
Hosted by Nelson Mandela. Featured music by Jabu Khanyile & Bayete, Lindiwe, Oumoi Sangare, Mahotella Queens, Lucky Dube, Oumou Sangaré, Orchestra Baobab, Vusi Mahlasela, Malaika and Zola.
Included performances from Agatha Christie, Bi-2, Bravo, Dolphin, Douglas Vale, Jungo, Linda, Moral Code X, Red Elvises, and The Pet Shop Boys.
Presented by Laurent Boyer and Solidarity Side featuring artists like Shakira, Craig David, Muse, Youssou N’Dour, Yannick Noah, Kyo, Tina Arena, Alpha Blondy, Magic System, Andrea Bocelli and The Cure.
Performances included Will Smith and DJ Jazzy Jeff, Jay-Z, Linkin Park, Bon Jovi, Def Leppard, Kanye West, and Simon & Garfunkel. To close the show Stevie Wonder was joined on stage by Matchbox Twenty frontman Rob Thomas and Maroon 5 lead singer Adam Levine. Mayor John Street announced on stage that there were over 1 million live spectators in the audience.
Artists included Wet Wet Wet, Snow Patrol, McFly, Feeder, Embrace, Travis, Youssou N’Dour and Neneh Cherry, Sugababes, 1 Giant Leap, Eddie Izzard, The Proclaimers and James Brown.
Performances included Duran Duran, Elisa, Planet Funk, Fiorella Mannoia, Piero Pelù, Spandau Ballet, Tim McGraw, and Faith Hill.
My UX/UI Tasks
UX/UI Designs
