AGENCY: Movate
CLIENT: Horizon BCBSNJ
SERVICES: IA/UX Design
INDUSTRY: Healthcare
YEAR: 2022
CATEGORIES:
The Project
Horizon Blue Cross Blue Shield of New Jersey (BCBSNJ) is a not-for-profit health care company that provides high-quality and cost-effective healthcare delivery systems, insurance, and related products/services to public and private markets.
There are no shareholders. It is New Jersey’s largest and oldest health insurance company. They offer managed care and traditional indemnity plans for individuals and employers, plus a variety of medical, dental, vision, and prescription insurance products and services.
The User Experience
On a national level, the Blue Cross Blue Shield Association is one of the largest, best-known, and most respected names in health insurance.
This assignment was to redesign the Horizon BCBSNJ National Accounts website, which provides Horizon BCBSNJ plan members with a wide range of medical, dental & vision plan options which include, but are not limited to:
The user experience strives to provide an elevated level of service for plan members to help them achieve better health. One of the most important usability goals was to help Horizon BCBSNJ plan members easily connect with caregivers on a national level & make it easier for them to follow their doctor’s treatment plan(s), in addition to mental health services & pharmacy information to fill prescriptions.
Success is ultimately measured if users can find it just as easy to quickly navigate the website & find pertinent information, under the following conditions:
The redesign of the user interface of this National Accounts Website should enable plan members to partner with care providers, medical directors, home health aides, and more.
It empowers both Horizon BCBSNJ plan members and random site visitors to find in-network doctors and hospitals, get informed about their condition and treatment, and guide them to the integrated care and support they deserve, all to improve their overall health care experience.
In addition, the user experience will provide timely information about:
Check your claim status, see what has been paid and if you owe anything out of pocket. Find answers to frequently asked questions about claims, benefits, doctors, emergency care, and more.
Understand your coverage, view authorizations and referrals, and let us know if you have additional health insurance.
Track your out-of-pocket costs for health care services. Out-of-pocket costs include deductibles, coinsurance, and copayments for covered services plus all costs for services that aren’t covered.
Feel your best every day with our wellness programs. Horizon BCBSNJ regularly provides preventive health information. Each month focuses on a popular wellness topic, such as a common health condition or how to integrate a healthy habit.
View, print and request additional member ID cards online. You can even text or email your digital ID card right to your doctors and hospitals.
Blue Cross Blue Shield Global Core offers provider search, medical translations, travel alerts, and more services for eligible Blue Cross Blue Shield members.
My UX/UI Design Tasks
UX/UI Designs
