MRY and BlackBerry created an online competition that challenged students to prove that they are the next “big thing”. Run by celebrity judges and fueled by participants’ passions, the competition influenced young people to make it big and make social waves, and got them talking about BlackBerry again.
The BlackBerry Challenge Council Project was led by popular comedic actors/producers Streeter Seidell and Amir Blumenfeld (best known for MTV’s Pranked and CollegeHumor.com). The two comedic actors challenged nationwide youth to compete in a series of five challenges over three months presented through webisodes.
With the help of special celebrity guest cameos, including Greyson Chance and Leighton Meester, each Challenge Council webisode examined a misconception or myth about BlackBerry smartphones and asked participants to help correct it.
The webisodes also highlighted core features of the latest line of BlackBerry smartphones such as their social music capabilities and faster web browsing. Winning entries were be awarded prizes including tickets to exclusive events and all-inclusive trips or experiences with their friends.