Digital Intelligence Group’s Data Capture Program entails the development of all application and database systems necessary for acquiring, storing, reviewing, and transferring data collected at special events held on behalf of clients like Sprint & Diageo (Wines & Spirits).
Handheld PDA’s were used to capture unique marketing data about Event Attendees / Guests. Event Ambassadors would enter their data electronically to register them for future sweepstakes & marketing initiatives. The PDA’s provided event organizers with an easy-to-use & efficient method for ‘surveying’ wide demographics of people within a short timeframe.