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Peter Van Miller. The external websites and/or 3rd-party software linked to this site were specifically created for previous clients & employers; for whom I have created various artifacts that have been used to develop the applications / products referenced herein.

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Data Capture Program

Home / UX Design / Diageo
CLIENT: Diageo
YEAR: 2007
INDUSTRY: Wine & Spirits

Project Details

Digital Intelligence Group’s Data Capture Program entails the development of all application and database systems necessary for acquiring, storing, reviewing, and transferring data collected at special events held on behalf of clients like Sprint & Diageo (Wines & Spirits).

Handheld PDA’s were used to capture unique marketing data about Event Attendees / Guests. Event Ambassadors would enter their data electronically to register them for future sweepstakes & marketing initiatives. The PDA’s provided event organizers with an easy-to-use & efficient method for ‘surveying’ wide demographics of people within a short timeframe.

UX Design

  • Managed development team through the project lifecycle.
  • Authored strategic docs, technical specs & training manuals.
  • Created information architecture, project plans and training manuals for the use of the PDA devices & and the custom-built software.