The goal of the NY Life intranet redesign effort was to improve employee productivity by providing relevant content, various tools, messaging and applications while maintaining the standards of the new branding, communication style, best practices, and technical capabilities in the form of content generation, collaboration, workflow, social networking, and self service.
The desired user experience was a single point of entry for employees to manage their workday within the company by facilitating access to relevant tools, personalized content, and access to information by department, project, and/or location.
A major challenge to overcome was serving every employee’s role-based needs through a consolidated and navigable interface.
Employee roles are distinct but not exclusive — each is part of a major business group (Insurance, Investments, Corporate Center, or Field force), as well as a specific department, one or more project teams, a geographic area (an employee may also be a people manager, which mandates access to a toolset that spans all of these facets with sometimes subtle differences.)
The solution was to suggest building a corporate intranet based on a uniquely personalized ‘information channel’ whereby every employee can stay informed via (real-time) ‘content feeds’ from every business group they each belong to, or colleague they report to.