‘Sports City’ was a pseudonym for the nation’s largest brick-and-mortar retail outlet for golf & sports equipment, apparel, and accessories based on sales. The number #1 goal of this project was to create a “Proof of Concept” interactive prototype that would provide a “holistic digital vision” to disparate portions of their business.
Combining all of their business software technology into a single cohesive ‘ecosystem’ would be a key component toward delivering error-free transactions, responding to customer opportunities, and staying ahead of various market shifts & ‘disruptive digital technologies’ entering the retail sporting goods landscape.
We proposed that this new cohesive ecosystem should be comprised of several different software applications, including: